Questions are a superpower. If you know how they work, you can go anywhere.

Your problem:

You’re hosting interviews,

but struggling with structure and a clear thread? You want your interviews to feel like real, engaging conversations, but you get stuck when it comes to follow-up questions?

You’re giving interviews,

but the moment the mic’s on, you freeze and stop sounding like yourself? You want to get your message across, but end up tangled in your words?

You’re leading a team,

but the sense of “we” is missing? Your meetings keep going in circles instead of opening up new perspectives?

The solution:

Understanding questions and asking better questions, with these journalist insights:

Podcast Training

Learn how to lead with structure and ask questions that spark real, memorable conversations.

→ For interviews that flow and stick

Interview Training

Get inside a journalist’s mind, stay cool under pressure and nail your message. 
→ For answers that land, even to tough questions

Team Workshop

Ask better questions. Listen deeply. Build trust.

→ For real connection and stronger team bonds

What my clients say 

Teacher | Author | Podcaster

Saskia Niechzial

As a teacher, education activist, and podcaster, and thus an experienced questioner, I honestly was curious to see if anyone could really bring me back to this topic in a completely new way. Meet Johanna. She has opened up previously unknown perspectives for me with her solid knowledge and very palpable experience. During our sessions, she ensured that I develop a clear sense of truly good questions while also cultivating my own style. What impressed me the most was her authentic way of giving feedback: appreciative, honest, understandable, and always accompanied by direct ideas for further development. So, to conclude with one of those very good questions: "What are you waiting for?"

As a teacher, education activist, and podcaster, and thus an experienced questioner, I honestly was curious to see if anyone could really bring me back to this topic in a completely new way. Meet Johanna. She has opened up previously unknown perspectives for me with her solid knowledge and very palpable experience. During our sessions, she ensured that I develop a clear sense of truly good questions while also cultivating my own style. What impressed me the most was her authentic way of giving feedback: appreciative, honest, understandable, and always accompanied by direct ideas for further development. So, to conclude with one of those very good questions: "What are you waiting for?"

As a teacher, education activist, and podcaster, and thus an experienced questioner, I honestly was curious to see if anyone could really bring me back to this topic in a completely new way. Meet Johanna. She has opened up previously unknown perspectives for me with her solid knowledge and very palpable experience. During our sessions, she ensured that I develop a clear sense of truly good questions while also cultivating my own style. What impressed me the most was her authentic way of giving feedback: appreciative, honest, understandable, and always accompanied by direct ideas for further development. So, to conclude with one of those very good questions: "What are you waiting for?"

Executive Director of University Liaison Office in New York

Dr. Katja Simons

Attending the workshop on ‘The Power of Asking Questions’ was a transformative experience. Johanna Schnüpke has an incredible ability to engage with us, making the session interactive and insightful. What stood out was how she seamlessly wove in examples from both professional and personal experiences, illustrating the real impact of asking questions. This blend of practical examples and genuine interaction made the workshop not just informative but truly inspiring for our students.

Attending the workshop on ‘The Power of Asking Questions’ was a transformative experience. Johanna Schnüpke has an incredible ability to engage with us, making the session interactive and insightful. What stood out was how she seamlessly wove in examples from both professional and personal experiences, illustrating the real impact of asking questions. This blend of practical examples and genuine interaction made the workshop not just informative but truly inspiring for our students.

Attending the workshop on ‘The Power of Asking Questions’ was a transformative experience. Johanna Schnüpke has an incredible ability to engage with us, making the session interactive and insightful. What stood out was how she seamlessly wove in examples from both professional and personal experiences, illustrating the real impact of asking questions. This blend of practical examples and genuine interaction made the workshop not just informative but truly inspiring for our students.

Osteopath for body, mind & soul

Korinna Söhnholz

"Dear Johanna, I have realized what kind of science lies behind a good interview and that you, as a journalist, master it to perfection. It was mind-blowing for me to recognize how well-prepared and structured interviews must be in order to be interesting, engaging, and on point for the listener, while still appearing effortless. It was great that you prepared me for mistakes that would have naturally occurred, so I already had a guide on how to react in that moment. You also alleviated my fear of making a mistake. You provided me with such a good structure that I feel secure with it and can be completely myself. Moreover, I had an incredible amount of fun with you, as you have such an empathetic and open manner, and I immediately felt connected with you from heart to heart. I thank you from the bottom of my heart. I think of you with every interview."

Attending the workshop on ‘The Power of Asking Questions’ was a transformative experience. Johanna Schnüpke has an incredible ability to engage with us, making the session interactive and insightful. What stood out was how she seamlessly wove in examples from both professional and personal experiences, illustrating the real impact of asking questions. This blend of practical examples and genuine interaction made the workshop not just informative but truly inspiring for our students.

“Mir ist dadurch bewusst geworden, was für eine Wissenschaft hinter einem guten Interview steckt und dass du das als Journalistin in Perfektion beherrschst. Es war Mind-Blowing für mich zu erkennen, wie gut vorbereitet und strukturiert Interviews sein müssen, damit sie für den Hörer interessant, spannend, on Point sind und dabei federleicht wirken. Großartig war, dass du mich auf Fehler vorbereitet hast, die mir natürlich sonst passiert wären und ich so aber schon direkt eine Anleitung hatte, wie ich in dem Moment reagieren kann. Du hast mir dabei aber auch die Angst genommen, etwas falsch machen zu können. Du hast mir so eine gute Struktur an die Hand gegeben, dass ich mich sicher damit fühle und dabei ganz ich sein kann. Außerdem hat es unglaublich viel Spaß mit dir gemacht, denn du hast eine so einfühlsame, offene Art und ich fühlte mich sofort von Herz zu Herz verbunden mit dir. Ich danke dir von Herzen. Ich denke bei jedem Interview an dich.”

About me

I’m a reporter, multimedia journalist, and filmmaker.
My work takes me around the world, where I meet extraordinary people and tell their stories. I spent several years living in New York City, reporting from across the US for German television as a freelance correspondent.

Before that, I worked as a presenter for Germany’s public broadcaster WDR and as a reporter for RTL, Europe’s largest private media network.

Over more than ten years in journalism, I’ve seen the power of asking the right questions. They build trust, open doors, and reveal what truly moves people.

A woman of color doing yoga

A woman of color doing yoga

A woman of color doing yoga

In my media training and team workshops, I show people without a journalistic background how effective smart, learning-oriented questions can be, whether on stage, in a podcast, in a meeting, or in a private conversation.

My seminars are interactive, practical, and based on real experience: From thousands of interviews and the deep conviction that connection does not begin with the right answers, but with the right questions.

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Interviews conducted

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Questions asked

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Stories told

Stories that move

Johanna tells stories through moving images.

As a reporter, she immerses herself in foreign ways of life and makes them accessible to her audience. Her films tell the stories of people who leave conventional paths, take risks, and often make uncomfortable decisions. Johanna raises the question of why – with genuine interest, an open mind, and a desire to understand what drives people. Her curiosity takes her to places where others have long turned back:

Barrow, Alaska - the northernmost place in the USA:
This is how people live with the darkness in bitter cold.
Barrow, Alaska - the northernmost place in the USA:
This is how people live with darkness in bitter cold

Barrow, Alaska - the northernmost place in the USA: This is how people live with darkness in bitter cold.

Frogs Eat and Mosquito Attacks in Wilderness Camp
in Wisconsin: Reporter Undertakes Experiment
Frogs Eat and Mosquito Attacks in Wilderness Camp
in Wisconsin: Reporter Undertakes Experiment
The private chef of the super-rich on the Caribbean
private island of the super-rich 

The private chef of the super-rich on the Caribbean private island of the super-rich 

Now it’s your turn what’s your question?